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Giving China: The Annual Report on Philanthropy is the seminal publication reporting on the sources and uses of charitable giving in China

 

China Charity Alliance released Giving China 2015 Report in Beijing on 29 November, 2016. The report shows that donations to charities from home and abroad totaled 110.86 billion yuan ($16.1 billion) in 2015.

 

Most generous donors

 

Donations from enterprises reached 78.39 billion yuan, accounting for about 70 percent of the total.

 

Private enterprises and State-owned companies significantly increased their share, becoming the top donors with 52.24 percent and 32.77 percent share, respectively, while the share of foreign companies fell sharply to 12.99 percent from last year's 35.98 percent.

 

A total of 14 private enterprises entered the 100-million-donation club, representing nearly half of all 29 companies in the club.

 

Biggest winner

 

Education sector is the most favored by the donors, followed by health and poverty alleviation.

 

Report shows 12 universities received a single donation of over 50 million yuan. Establishing primary schools in remote poverty-stricken rural areas has also become a hot donation target.

 

Most favored regionA total of 20 provinces, autonomous regions and municipalities surpassed the donation mark of 100 million yuan.

 

Beijing municipality ranks first in the list with 6.5 billion yuan donation, followed by Guangdong province and Shanghai municipality.

 

Lion's share

 

Individual donations reached 16.93 billion yuan in 2015, up 45.5 percent from last year and accounting for 16.38 percent of all donations in 2015.

 

The report shows 22 individuals donated over 100 million yuan, totaling 6.42 billion yuan. The total amount raised by donations in 10,000 yuan or less rose from 5.86 billion yuan to 7.5 billion yuan, accounting for 44.3 percent of all private donations.

 

The trend

 

Online donation has become the top channel that common people choose to donate. Four main domestic online donation platforms collected 966 million yuan in 2015, up 127.29 from the last year.

 

According to data from a donation platform under online payment giant Alipay, those born in 1970s, 1980s and 1990s are the leading donators.

 

Post-90s generation represents more than half of donors, but the donation amount of post-80s and post-70s generation take up 72 percent of online donation. The post-70s generation donates most, at an average amount of 104.68 yuan per person.

 

"The increasing amount of private donations from common people shows that people are opening their wallets and the trend of everybody contributing is taking shape," said Liu Youping, deputy secretary of China Charity Alliance.